YUD

About Esther – The Woman Behind YUD

Meet Esther, the visionary and creative soul behind YUD.

With over 37years of experience as a highly skilled hair extension specialist, Esther has dedicated her career to helping women look and feel their most confident. Her passion for beauty, detail, and personal transformation has shaped everything she does — from her artistry in hair to her flair for fashion.

A true fashionista at heart, Esther’s love for style naturally inspired her to expand into the world of bags and jewelry. Combining her expert eye for design with her belief that confidence begins with self-expression, she created YUD — a brand that celebrates elegance, individuality, and empowerment.

Every piece in the YUD collection is thoughtfully curated to reflect Esther’s dedication to quality and her passion for timeless yet modern style. Whether it’s a bold statement piece or a subtle everyday accessory, YUD is all about helping you express your unique personality with confidence and grace.

“Fashion isn’t just about what you wear — it’s about how it makes you feel.”

— Esther, Founder of YUD

Through YUD, Esther continues her lifelong mission: to inspire women everywhere to embrace their individuality, celebrate their beauty, and shine from the inside out.

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